Our Gift Card programs deliver everything merchants need to generate new revenue, increase brand exposure, and easily manage gift card sales for one store or an entire chain.Our programs are full of rich features that help merchants create a new profit center with very little effort or expense. Our integrated platform enables automated funds transfer, reconciliation, and a variety of reporting options, so merchants can track gift card sales and activity without extra bookkeeping effort.Growing at a rate of 20% annually, the prepaid card is now a marketing phenomenon. Large and small merchants are demanding this payment option because of its convenience, consumer popularity and – most of all – its high profitability. According to recent studies, 10-20% of a card’s value may never be redeemed. Studies also showed that when a cardholder uses a store value card, the amount of the sale is 61% above the value of the card, thus creating a lift in sales.

Card Applications:

Gift cards are rapidly replacing paper gift certificates for their ease of use, fraud prevention and reporting capabilities.

Frequent shopping and convenience - Cards can be reloaded, creating opportunities for repeat store visits.

In-store credit - Instead of using paper credit vouchers, Stored Value Cards can be issued for merchandise returns and in-store credits.

Advertising - A card in the customer’s wallet is a constant advertisement.

Promotion - The marketing opportunities are endless.

Benefits
Increase Sales
61% of customers spend more than value of gift card
50% of dollars on the card are spent at retail than discount sale price
10-20% of a card’s value may never be redeemed

Acquire cash upfront before delivering the product or service
Currency turned into store credit
Consumer cash kept in store
Gain new customers
Encourage repeat business
Use Cards as a powerful promotion tool
Compete with national chain resellers
Quick, hassle-free merchant setup
Full merchant support provided (Merchant help desk 24/7)
Turnkey, web-based and preprinted merchandising materials available
Flexible programs offered from low cost, flat fee programs to fully customized programs

For more information about one of our Gift Card Programs contact Parson Enterprises, LLC today. .